"We shifted our focus from chasing small repairs to closing major installations, all while owning the local search market."
Air1st Heating & Cooling is a family-owned HVAC provider in San Antonio, TX, delivering same-day heating and cooling solutions for over 20 years.
Helping Air1st Thrive Online.
Tools:
Wix / Custom CMS
Google Ads
Meta Business Suite
Google Business Profile
Google Analytics
Services:
Website Design & Management
SEO Blogs & GMB Optimization
Google & Meta Ads
Air1st Heating & Cooling, a family-owned San Antonio HVAC provider specializing in high-efficiency installations and same-day repairs, sought to shift their business mix toward high-revenue system replacements while maintaining dominance in the local repair market. The project encompassed a strategic website redesign focused on installation funnels, targeted Google and Meta ad campaigns for high-ticket buyers, and a robust Local SEO and Google My Business strategy to secure neighborhood search rankings for emergency service calls.
"We were busy, but we weren't growing our bottom line. We needed more installs, not just filter changes."
Air1st faced a common industry hurdle: they had plenty of low-value service calls but struggled to capture high-value system replacement jobs. They needed a dual-threat strategy: one that aggressively targeted homeowners ready for full HVAC installations (high revenue) while simultaneously using Local SEO to sweep up emergency repair calls (high volume) to keep their technicians active and building trust.
Final Deliverables
Content Management
Created engaging content to generate organic growth and local SEO dominance.
Local SEO Dominance: Optimized the Google Business Profile with fresh photos of the fleet, regular "Updates," and review management to boost map pack rankings.
Content Strategy: Published SEO-driven blogs answering common local questions (e.g., "Why is my AC blowing warm air?"), driving organic traffic and positioning Air1st as the local authority.
Website Development
Developed a high-performance, mobile-first website designed for speed and conversion:
Emergency-Ready UI: Placed "Call Now" and "Book a Service Call" buttons prominently for distressed users facing AC breakdowns.
Trust Building: Integrated their 20+ year history, financing options, and 10-year warranty details directly onto the homepage to reduce bounce rates.
Service Area Pages: Created dedicated sections for surrounding areas like Boerne, New Braunfels, and Seguin to capture regional search traffic.
Installation-First Funnels: Structured the homepage to prioritize "New System Estimates" and "HVAC Replacement," guiding users immediately toward high-value services.
Financing Integration: Built a seamless "Financing" section that pre-qualifies customers, removing cost barriers for expensive unit replacements.
Conversion Optimization: Created specific landing pages for brand-name unit installations, distinguishing Air1st as a premium installer rather than just a repairman.
Marketing Initiatives
Build a lead machine that focuses on landing high-ticket HVAC installs & emergecy repairs.
High-Intent Search Ads: Launched Google Ads targeting urgent keywords like "AC Repair San Antonio" and "Emergency HVAC near me," ensuring Air1st appears when customers need help most.
Meta Ads: Created Meta (Facebook/Instagram) ad sets that flip strategies based on the weather—pushing high-ticket HVAC installation service.
Retargeting: Implemented tracking to show ads to users who visited the "Financing" page but didn't book, reminding them of flexible payment options.
Results
40%
Increase in Quotes Requests
63%
Increase HVAC Installs
231%
Increase in Organic Traffic
"The strategy was perfect. The SEO brings us the daily repair volume to keep the crews moving, but the Ads and Website are finally bringing in the big installation jobs we really wanted. We aren't just busy now; we are profitable."
— Air1st Heating & Cooling Management