"We pivoted from general repairs to landing major home upgrades, filling our schedule with full replacements."
Quantum Exteriors is a premier roofing and exterior remodeling business based in Oak Brook, IL, with a goal of connecting homeowners with high-quality craftsmanship for roofing, siding, and windows.
Helping Quantum Thrive Online.
Tools:
WordPress / Custom CMS
Google Ads
Meta Business Suite
Google Analytics
Google Business Profile
Services:
Website Design & Management
Meta & Google Ads
Landing Page Creation
Social Media Management
Blogs & Google My Business
Quantum Exteriors, an Oak Brook-based remodeling company specializing in residential roofing, siding, and insurance restoration, sought to elevate their digital footprint and capture high-intent local leads. The project encompassed comprehensive website design and management, targeted Meta and Google ad campaigns, high-converting landing pages, and a cohesive content strategy including social media management, blogs, and Google My Business optimization.
"We didn't just want to fix leaks; we wanted to be the go-to choice for full exterior transformations."
Quantum Exteriors had a solid reputation for repairs, but they wanted to scale their revenue by targeting high-ticket projects: full roof replacements and whole-home window installations. The challenge was to shift the brand perception from "storm damage repair" to "premium home upgrades," targeting homeowners looking to invest in energy efficiency and curb appeal.
Final Deliverables
Content Management
Created engaging content to generate organic growth and local SEO dominance.
Blogs: Produced educational content (e.g., "Metal Roofs in Chicago: Are They Worth the Investment?") to answer common customer questions and improve organic search rankings.
Google My Business: Fully optimized their profile with regular updates, photo uploads, and review management to dominate local map packs.
Social Media Management: Created organic social media content on Instagram & Facebook.
Website Development
Crafted a professional, responsive website focused on conversion and user trust, featuring:
Strategic Landing Pages: Designed to capture leads for specific services like "Insurance Restoration" and "Window Replacement."
Portfolio Showcase: A visual-heavy "Projects" section highlighting residential and commercial success stories to build credibility.
Trust Signals: Prominent display of the A+ BBB rating, license information, and "Get a Free Quote" calls-to-action throughout the site.
Speed & Mobile Optimization: Ensured the site loads quickly for mobile users seeking emergency roof repairs.
Marketing Initiatives
Elevated Tekton's word-of-mouth marketing efforts and set up online advertising.
Search Campaigns: Launched targeted Google Ad campaigns focusing on high-intent keywords like "Emergency Roof Repair" and "Siding Installation Oak Brook."
Mega Ads: Utilized Meta (Facebook/Instagram) ads to showcase work and advertise offers for roof & window installa.
Geotargeting: Focused ad spend strictly on the Chicagoland service areas to maximize ROI.
Results
3x
Return on Ad Spend (ROAS)
59%
Increase Roof & Window Installs
193%
Increase in Organic Traffic
"We used to chase storms, but now we are building long-term value. The new strategy puts us in front of homeowners who are ready to invest in their property. Our window division has tripled, and our roofing crews are booked solid with full replacements."
— Renata (Quantum Exteriors CEO)